Can we Close the Gap Between Business Travelers and Their Corporate Travel Programs?

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Deem is known for its corporate travel management software. We're successful in creating solutions because we're always curious about how business travelers and travel managers feel about their roles, programs, and of course, travel technology.

So, Deem sponsored a research survey conducted by GBTA that asked both travelers and travel managers the same questions concerning top priorities, accessibility, and a host of topics. Below you'll find our first infographic based on results of U.S.-based business travelers and corporate travel managers.

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The gaps between business travelers and travel programs

The first section of our infographic shows that travel managers identify the traveler experience/satisfactions as their travel program's single greatest pain point. But a greater percentage of travelers say their program's business travel technology is their biggest obstacle.

Travelers also say they prefer booking trips themselves by a greater percentage than booking through an agent. And they’re interested in booking solutions that offer personalized search results and include different types of ground transportation.

Of the top three perks business travelers noted they wanted, both the freedom to book with any supplier and having the company pay for leisure experiences during business trips seem unlikely to happen. Staying an extra night after meetings, though, is either already happening or may be considered by most companies.

Accessibility is a topic that seems not as well considered right now. Only 26% of travel managers say their company’s booking technology does a good job accommodating accessibility needs. Only 25% of travel managers have a good idea of the number of employees who have mobility impairments, and only 15% have a good idea of the number of employees with vision impairments.

The Etta solution

It seems clear that business travelers want a robust and innovative self-serve travel technology to plan, book and manage their trips. But they often don’t have that.

Etta was created with business travelers in mind, first. We took a human-centered design approach in designing Etta to help ensure that we designed an intuitive and powerful software that includes the features business travelers need and want.

So, while we can’t deliver on paying for leisure experiences, we can offer more ways to get from points A to B, such as including Uber for Business within the Etta app. Our built-in accessibility features help us meet the AA-level guidelines for accessibility as set by the Worldwide Web Consortium. And we consistently win awards for our outstanding user experience.

To schedule a walk-through of the Etta experience on desktop and mobile, visit our Get Started page and send in the form. We can’t wait to meet you.

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